Platforms like Facebook and Instagram are great places to find new clients. Especially if you plan on running ads.
Since Meta has been around for quite some time they have added tons of options and settings in the Ads Manager and at first glance it seems like you need a bachelor's degree in computer science to use it.
People don’t like for things to be complicated so Meta has added an option called “boost post” which is just the skin and bones of the ad’s manager… nothing else.
The true cost of boosting your post.
It’s true that using “boost post” is a far easier way to start running your ad and can get you exposure but you’d be missing out on the core fundamentals that make meta powerful.
Imagine it this way...
In front of you are all the ingredients to create a burger. On their own they're okay but when you put them together is where the real magic happens.
The “boost post” option is one ingredient of the burger, on its own it’s okay but not the big increase in clients you are looking for.
But when we start using the other ingredients it all starts to fit in its place.
The success of an ad depends on a lot of things, what happens in the background of the ad is one of them. Make sure to use all the tools that Meta has available to guarantee WAY more results without spending a fortune.
It’s all in your hands.
Using the utmost of the Meta ads tool will bring all the power of how successful your ad is into your own hands.
You are in the control room and can determine everything.
Do you want a daily/weekly/monthly budget
Determine the exact area where your ad will be seen
Target the exact audience that will want to see your ad
And most importantly check the results regularly to see if things are moving in the right direction.
P.S. If you want me to take a look at your ad and see what we can do to get you more clients feel free to contact me here.
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