Something you will learn very quickly in life is that first impressions matter. They matter when meeting people, with women, and they very much matter in your advertising.
In advertising, this is the headline and It’s something entirely overlooked, so much so that you can stand out indefinitely just by making some quick changes.
The headline is undoubtedly the most important part of any advertising. It’s 80% of the success of your ad, we want that to be as good as possible.
So what changes can you implement to your headline?
Let me show you.
The Dark Art of Writing a Headline
If we think about what the main purpose of the headline is, we will most likely conclude that it’s there to reel in prospects and get them interested in reading our ad.That’s the most important part, if we can get them to read the ad our job is almost done.
What we wanna do is make a promise but make it so specific they will understand in a second what they are getting.
The headline should clearly communicate the benefit to the prospect.
Before clicking, prospects look at your headline and figure out if clicking on it makes sense for them.
If not they skip you, if so they click.
But how do we make sure we communicate the right benefits?
By understanding the wants and needs of the people we are selling to. People like it when others speak their language.
Therefore knowing what benefits to highlight becomes easy once we understand what they wanna see.
Lastly, the benefit we include should be a BIG benefit for them, giving them a bigger reason to click the ad.
Interested in how we scientifically rewrite your headline? You can contact us today by filling out this form and we will get back to you as soon as possible.